End to end mobile app development

End to End Mobile App Development for Startups and Growing Businesses

Apps Value is a mobile development team in Krakow, Poland, building complete iOS and Android products for companies in the United States and Europe. End to end means one team owns the whole chain: product discovery, UX and UI design, Flutter or React Native development, backend and integrations, QA, App Store and Google Play release, and the work that follows launch. You talk directly to the people building the app, and the project closes with a signed acceptance protocol rather than a handover email.

Discovery Scope Design Build QA Release iOS and Android one codebase
Flutter and React Native Fixed scope, fixed price iOS and Android from one codebase US and EU clients One year warranty on larger contracts
6 years
Building mobile products as a team
19+
Projects delivered end to end
13+
Positive client reviews
8 to 12 weeks
From approved scope to a first release
Is this right for you

Who is end to end mobile app development for?

End to end development suits companies that already know what the product has to do: businesses moving a working process into an app, teams with a defined first version to release, and owners of an app a previous supplier left unfinished. It is the wrong fit when you only need extra developers, or when the business model is still open.

Full product development is a serious commitment of budget and attention. It is worth naming the cases where a smaller engagement will serve you better.

You have a working process and want it in an app

Your business already runs on spreadsheets, phone calls or paper. The rules are known, the users are known, and the value of moving that into a mobile product is measurable. This is the least risky kind of project and the one that ships closest to plan.

You have a defined first version to bring to market

You know what the product does and who pays for it, and you need a real release rather than a prototype. We scope the first version tightly, fix the price against that scope, and ship to both stores.

You have an app that a previous supplier left in a bad state

The codebase exists but progress stopped. We audit what is there, tell you honestly whether it is worth continuing, and take over release management, fixes and further development.

You need one developer inside your own team

If you have a product owner, a designer and a delivery process already, you do not need a full build. You need people. That is a different engagement and we handle it on hire Flutter developers and hire React Native developers.

You have an idea but no answer on who pays for it

If the business model is still open, building software is the most expensive way to find out. Start with a scoping engagement instead, see the discovery workshop, or read how we approach first versions.

Scope

What do you get from a mobile app development company?

You should receive a product brief, a clickable prototype, a fixed scope list, written architecture decisions, an automated build pipeline, a test plan, a release checklist, handover documentation and a signed acceptance protocol. Every one of those is a document or artifact you can open, review and keep, not a status update.

Development contracts fail on vagueness more often than on technology. Everything below is a real artifact you can open, review and keep, and every one of them is listed in the contract before work starts.

Ownership is not conditional. The source code, the design files, the store listings and the accounts are yours from the beginning, held in your organization, not in ours.

Deliverables
  • Product brief. Users, business rules, integrations and the boundary of version one, written down and approved.
  • Clickable prototype. The real screens and flows before a line of production code is written.
  • Backlog with a fixed scope list. Everything in, and just as importantly, everything out.
  • Architecture decisions. Why this stack, this data model, this offline behaviour, in writing.
  • CI and CD pipeline. Automated builds and store distribution on Codemagic.
  • Test plan and QA reports. Device coverage, test cases, and what was verified before each release.
  • Release checklist. Store assets, privacy declarations, review notes, rollout plan.
  • Handover documentation and acceptance protocol. The document that formally closes delivery.
Process

How does the mobile app development process work?

A full build runs through eight stages: discovery, product scope, UX and UI design, technical setup, delivery sprints, QA, store release and post launch. Each stage has one owner, one written output and a condition that has to be met before it closes. Typical time from approved scope to a published app is eight to twelve weeks.

A stage is closed when its criterion is met, not when the calendar says so. That is what keeps a fixed price honest for both sides.

1. Discovery

GoalUnderstand the business problem and the operation behind it, not the feature list.
OutputProduct brief, user roles, integration map, risk list.
OwnerProduct lead with you
Done whenYou confirm the brief describes your business correctly.

2. Product scope

GoalDraw the line around version one and price it.
OutputScope in and scope out list, estimate, timeline with conditions.
OwnerProduct lead and delivery lead
Done whenScope and price are signed and both sides know what is excluded.

3. UX and UI design

GoalTurn the brief into screens people can use without instruction.
OutputUser flows, clickable prototype, design system, exported assets.
OwnerDesign team
Done whenYou have clicked through the prototype and approved the flows.

4. Technical setup

GoalRemove the setup work that normally delays release day.
OutputRepository, architecture decisions, environments, CI and CD, store accounts configured.
OwnerMobile tech lead
Done whenA build reaches a test device automatically from the main branch.

5. Delivery sprints

GoalBuild the agreed scope in reviewable increments.
OutputA working build you can install at the end of every sprint, plus a short written summary.
OwnerDelivery lead and mobile engineers
Done whenEvery item on the scope list is implemented and demonstrated.

6. QA

GoalFind the failures before your users do.
OutputExecuted test plan, device matrix, crash reporting connected, defect log.
OwnerDelivery lead
Done whenNo open defect blocks the agreed scope on the supported devices.

7. Store release

GoalGet through App Store and Google Play review without surprises.
OutputStore listings, privacy declarations, review notes, production builds live.
OwnerMobile tech lead
Done whenBoth apps are published on your own developer accounts.

8. Post launch

GoalReact to what real usage reveals and decide what comes next.
OutputAcceptance protocol, handover documentation, monitoring, next iteration plan.
OwnerProduct lead and delivery lead
Done whenThe acceptance protocol is signed and the warranty period starts.
Thomas Siudut, Co-Founder and CEO at Apps Value
If you already know roughly what you want built, a 30 minute call with Thomas is usually enough to tell you whether the scope is realistic.
Book an intro call
What actually goes wrong
  • The developer account is not ready. Setting up and configuring an Apple developer account is not a quick task, and it has delayed real releases for us.
  • Apple questions the payment model. On marketplaces, bookings and subscriptions, review checks whether payments should run through in app purchases. Solvable by explaining the model, but it is a step to plan for.
  • Requirements appear only in the field. Some rules exist nowhere except in how people actually work, and they surface the first time real users test the app.
  • Users invent workarounds. When an app does not cover a case, people record it somewhere else, and your data drifts apart from reality.
  • Third party access arrives late. Missing API keys and accounts stop a sprint faster than any technical problem.
Risk

What usually goes wrong in a mobile app project?

In practice the delays come from outside the code: developer accounts that are not configured in time, store review questioning the payment model, missing access to third party services, and requirements that only appear once real users test the app. Technical problems are rarely what pushes a release date.

None of these are hypothetical. They come from apps we shipped, and they are the reason our process front loads accounts, access and scope instead of leaving them until release week.

Store and service accounts are set up during technical setup rather than in release week, which removes the most common cause of a slipped launch date.

The scope list names what is excluded, so a change request becomes a decision with a price rather than an argument about what was implied.

Your own team runs final tests in real conditions while there is still time to react to what they find, because that is when the requirements that were never written down finally appear.

On larger contracts the software carries a one year warranty. Anything agreed inside the fixed scope that does not work is our responsibility to fix, not a change request.

The clearest early warning that a supplier will fail your project is simple. On the first calls they ask about technology instead of asking about your business problem and the value the work is supposed to deliver.
Every project we have taken over from another supplier failed for the same underlying reason. The previous team never understood the operation well enough to build for it.
Proof

TimeFix: field service time tracking, built and released end to end

A field service company needed technicians to record working time on real jobs instead of reconstructing it later from memory and paper. The problem was not a missing feature. It was that the office had no reliable picture of where hours were going, which made both invoicing and planning guesswork.

We ran discovery with the people doing the work, scoped a first version around the job and time model, designed the flows for one handed use on a phone in the field, then built and released for iOS and Android from a single codebase. The office side got the reporting it needed to close the loop.

TimeFix mobile app screen showing job time tracking for field technicians

The requirement that shaped the product most was not in the original assumptions. The timer had to keep counting when a technician locks the screen, and when they place a call from inside the app itself. That only became visible once the app was used on real jobs, which is exactly why we plan for a round of real conditions testing before rollout rather than after it.

Scope
Discovery, UX and UI, mobile development, backend, QA, store release
Platforms
iOS and Android from one shared codebase
Outcome
Time recorded at the job instead of reconstructed at the office

Read the full story on the TimeFix case study, or see a two sided marketplace we built end to end in the Loopy Jobs case study.

How we work together

Fixed price or time and materials: which model fits?

Fixed price is the honest model when the scope is genuinely defined, because the scope list is what protects both sides. Time and materials fits products still finding their shape, where priorities change between sprints. When the scope cannot be described without guessing, a short paid scoping engagement comes first.

Fixed price is only honest when the scope is genuinely defined.

If we cannot describe what is being built without guessing, a fixed price protects neither side. Either you overpay for our risk buffer, or we cut corners to stay inside it.

Time and materials is the honest model for products that are still finding their shape, where priorities change between sprints and that change is the point rather than a problem.

We tell you which one your project belongs in during scoping, before any contract. Figures and package shapes live on the pricing page, and the reasoning behind the two models is in our guide to fixed price app development.

Choosing a model
  • Fixed scope and fixed price. For a defined first version or a clearly bounded internal tool. You know the total before we start, and the scope list is what protects both sides.
  • Time and materials. For products developed iteratively, ongoing feature work, and takeovers where the state of the codebase is only fully known after the audit.
  • Discovery first. When the scope is not clear enough to price yet, we scope it as a small paid engagement that ends with a brief and an estimate you can take anywhere.
Technology

Flutter or React Native: which one should you build on?

Flutter is our default when the interface carries the experience and both platforms have to look and behave the same. React Native fits teams with JavaScript engineers, products sharing logic with a web app, or an existing React Native codebase to take over. Both give you iOS and Android from one shared codebase.

We are not neutral about this. For the products our clients build, a single cross platform codebase means one team, one release cycle, and one set of business rules to keep correct rather than two.

Flutter

Our default for products where the interface carries the experience and consistency between iOS and Android matters. We use BLoC and Riverpod for state. More on Flutter app development.

React Native

The right choice when you have JavaScript engineers, a web product to share logic with, or an existing React Native app to take over. More on React Native development.

Backend and delivery

NestJS, Supabase and PostgreSQL for the server side, AWS or Google Cloud for hosting, Codemagic for builds and store distribution.

Shared codebase Flutter or React Native Automated build Codemagic pipeline App Store published on your Apple account Google Play published on your Google account

One team writes the business rules once, and both stores receive the same verified build.

About Apps Value

Who builds these apps

Apps Value is a mobile app development company based in Krakow, Poland, working with clients in the United States and Europe. We build iOS and Android products in Flutter and React Native, run projects end to end from discovery to store release, and work mostly on fixed scope contracts.

CompanyApps Value, mobile app development company
LocationKrakow, Poland, Central European Time
Markets servedUnited States and Europe, projects run in English
Experience6 years building mobile products, 19+ projects delivered, 13+ positive client reviews
Mobile technologiesFlutter with BLoC and Riverpod, React Native
Backend and deliveryNestJS, Supabase, PostgreSQL, AWS and Google Cloud, Codemagic
ServicesProduct discovery, UX and UI design, mobile development, QA, store release, maintenance, app takeover
Engagement modelsFixed scope and fixed price, time and materials, paid discovery
Typical first release8 to 12 weeks from approved scope
Named projectsTimeFix, Loopy Jobs, EveSport, Gridio, Liniowiec
FAQ

Questions we get on the first call

How does acceptance work?

Delivery closes with a signed acceptance protocol. It lists what was agreed, what was delivered and what was verified, so there is no ambiguity about whether the contract is complete. On larger contracts the one year warranty period starts from that signature.

Who owns the code and the accounts?

You do, from the start. The repository, the design files and the App Store and Google Play accounts are yours. We work inside your accounts rather than publishing under ours, which means nothing has to be migrated if you ever change supplier.

What happens when the scope changes mid project?

The scope list makes the change visible. We estimate it, you decide whether it goes into this release or the next one, and it is added in writing. What we do not do is absorb changes silently and then explain a delay later.

How much of my time does this take?

The commitment is availability rather than a fixed number of hours. Discovery and design need real attention from you, delivery sprints need someone reachable who can answer a question the same day, and the single most useful thing you can provide is one person on your side who is empowered to decide.

Can you take over an app someone else built?

Yes, and it is a significant part of what we do. We start with a codebase audit and give you an honest answer on whether continuing is cheaper than rebuilding. Sometimes it is not, and we say so.

What happens after launch?

Store policies, operating system versions and your own business will all move. We handle release management, crash monitoring, fixes and further iterations. Details on mobile app maintenance and support.

Where is the team and how do you work with clients abroad?

The team is in Krakow, Poland, working on Central European time, which overlaps the full European working day and the American morning. Most of our clients are in the United States and Western Europe and we run projects in English end to end.

Is it worth outsourcing app development to Poland?

For companies in the United States and Western Europe it usually is, for two reasons that are not only price. Polish engineering teams work in the same or a close time zone to Europe and overlap the American morning, and the market has a deep pool of mobile engineers. The trade off to check is whether the supplier runs the whole product process or only writes code to your specification.

What does it cost to keep an app running after launch?

Every published app carries a running cost even when nothing new is being built: store developer accounts, backend hosting, and the updates that operating system and store policy changes force on you at least once a year. What that adds up to depends on your backend and your user base, and we break it down on the maintenance page.

Do you sign an NDA before we discuss the project?

Yes, and it is normal for us. Several of the products we have built are under NDA, which is why some of our work is described by industry and scope rather than by name. Send yours or use ours, either way it can be signed before the first detailed conversation.

How long does a first release take?

Eight to twelve weeks from approved scope to a published app is the normal range for a defined first version. Larger operational systems with integrations run longer. The timeline is given with its conditions attached, because the largest variable is usually how fast decisions and access arrive from your side.

Thomas Siudut, Co-Founder and CEO at Apps Value

Tell me what you want to build

Bring whatever you have, a document, a rough idea or an app that stalled. I will tell you what a realistic scope looks like, where the risks sit, and whether we are the right team for it.

Book an intro call
30 minutes, no preparation needed.