MVP App Development for Startups

MVP App Development
for Startups.
Idea to App Store in 8 to 12 weeks.

Apps Value is a mobile agency offering fixed price MVP app development for startups. We build iOS and Android MVPs in Flutter or React Native for founders who need to move fast without burning runway. Scoped upfront, no surprises.

Fixed price, no hourly billing
15+ MVPs shipped
US ready operations
Book a Free Discovery Call


See what an MVP costs

30 minute call. No commitment. No sales pressure.


Trusted by
Loopy Jobs
Copped
Evesport
Time Fix

8 to 12Weeks to App Store
15+MVPs shipped
4k+End users on our apps
100%Fixed price delivery

What matters at the MVP stage

Speed, clarity,
and no wasted budget.

Most startups do not fail because of bad ideas. They fail because they build too much too slow and run out of runway before they learn anything. Focused MVP app development for startups fixes that: ship the core, learn from real users, then decide what to build next.

Ship in weeks, not months

A focused MVP is in users’ hands in 8 to 12 weeks. That is real feedback from real people, not assumptions. The faster you learn, the less you burn.

Fixed price, no surprises

We scope everything upfront. You sign off on a fixed number before we write a single line of code. If scope stays the same, the price stays the same.

iOS and Android, both

Flutter gives you both platforms from one codebase. No choosing between iOS and Android users, and no paying for two separate builds.

Built to scale

MVPs that need to be thrown away and rebuilt from scratch are not MVPs, they are expensive experiments. We build foundations that hold when you grow.

What is included

Everything you need
to launch and learn

Our MVP app development covers the full product, not just the app. Backend, infrastructure, App Store submission, everything.

Flutter mobile app

iOS and Android from one codebase. Native performance, production ready code.

Backend API

NestJS or Supabase depending on your needs. Authentication, database, business logic.

User authentication

Email, social login, or phone auth. Secure from day one, not bolted on later.

Payment integration

Stripe or in app purchases if your MVP needs them. Scoped and priced upfront.

Admin panel

Web based dashboard so you can manage users and content without touching the database.

App Store launch

Full submission to App Store and Google Play. We handle certificates, provisioning, and review.

Scope in practice

What actually goes into
version one

The hardest part of an MVP is not building it, it is deciding what not to build. Here is roughly where the line falls on a typical first release, using a two sided booking product as the example.

In scope for version one

  • One core flow, end to end, working on real devices
  • Both user roles, with only the permissions each genuinely needs
  • Authentication with a single sign in method
  • The one integration the business model depends on
  • Basic analytics and crash reporting, so you can read the result
  • Store submission on iOS and Android

Deliberately out, for now

  • A custom admin panel, which is a second application in practice
  • Push notifications, when email covers the same job at launch
  • Three or four sign in providers instead of one
  • Offline editing with conflict resolution
  • In app messaging before you know users want to talk
  • Settings screens nobody has asked for yet

Every cut on the right hand side is reversible. None of them changes what you learn from the launch, which is the only thing version one is for.

What it costs

Get a real number
in two minutes.

Every MVP is scoped before you pay anything, so the figure you approve is the figure you pay. Want a ballpark before we even talk? What a first version costs depends far more on what your app does than on how many screens it has, and we broke that down by app type.



What an MVP costs by app type

Full cost calculator

Case Studies

MVPs we shipped
for real founders

Not mockups. Not prototypes. Production apps used by real people.

Case Study 01

Loopy Jobs

A two sided freelancer marketplace connecting clients with independent professionals. Real time job feeds, in app messaging, payment flows, and a web admin panel.

We scoped the full product, locked the price, and shipped it. 4,000 users signed up after launch without a single scope overrun.

FlutterNestJSSupabaseStripe
View case study
4k+Users after launch
12 wksKickoff to App Store
2Platforms shipped simultaneously
Case Study 02

Copped

A streetwear marketplace app for buying and selling limited edition drops. Product listings, user profiles, real time inventory, and a checkout flow built for speed.

Scoped tight, built fast. Full marketplace from zero to shipped in 3 months.

FlutterFirebase
View case study
3 moZero to shipped
2Platforms, one codebase
1Fixed price, no overruns

Why Apps Value

What makes us different
from other MVP shops

There are a lot of agencies that say they build MVPs. Here is what actually separates us as an MVP app development partner for startups.

Fixed price, always

We scope before we build. You approve a fixed number. If scope stays the same, the price stays the same. No hourly billing, no surprises.

Senior only team

No juniors billed as seniors. The people on your project are the people who built the portfolio you just saw.

Honest scoping

If your idea is too large for your budget, we will tell you before you pay us anything. We would rather scope down to a strong MVP than overpromise and underdeliver.

Visible progress every two weeks

Two week sprints with live demos. You see working software at every milestone, not just a status update email.

US ready operations

Most of our clients are based in the US. EST and CST overlap, contracts in English, invoices in USD.

Full stack ownership

Flutter app, backend, database, cloud infrastructure, App Store submission. One agency, no coordination gaps.

Honest fit

When we are
not the right partner

Fixed price only works when both sides know what is being built. These are the situations where we will say so on the first call rather than take the project and disappoint you.

You want to figure it out as you go

Exploratory work with a scope that changes every sprint is a real and legitimate way to build. It is just the opposite of a fixed price contract, and pretending otherwise ends badly for everyone.

You need someone on site

We work remotely with live overlap on your working day. If your engagement genuinely requires people in the room, a local team is the better call.

Your budget is below the smallest useful build

Below a certain point the honest answer is not a cheaper app, it is a smaller question. We will tell you what would actually fit, or that nothing does yet.

You are looking for the lowest bid

There is always someone cheaper. If price is the only criterion, we are not going to win that comparison and we will not try to.

Your options

Agency, freelancer,
no code, or in house

Four realistic ways to get a first version built. Each one is right for someone, and it is worth knowing which one you are actually choosing.

Option
Speed to launch
Who owns scope risk
Scales past v1
Best for
Fixed price agency
Speed8 to 12 weeks
Scope riskThe agency
ScalesYes
Best forA defined product and a budget you cannot exceed
Freelancer on hourly
SpeedVaries widely
Scope riskYou
ScalesDepends on the individual
Best forSmall defined tasks, or when you can manage the work yourself
No code tools
SpeedDays to weeks
Scope riskYou
ScalesUsually a rebuild
Best forTesting demand before you have a product at all
Hiring in house
SpeedMonths before code starts
Scope riskYou
ScalesYes, once the team exists
Best forFunded companies where the app is the whole business

If you want ongoing engineering capacity rather than a defined build, that is a different engagement and we run it differently. You can hire dedicated Flutter developers from the same team on a monthly basis instead.

How it works

From first call
to App Store

A straightforward process with no ambiguity at any stage. You know what is happening and why at all times.

01

Discovery call, 30 minutes

You walk us through the product idea and your constraints. We ask the right questions and tell you what is realistic. No pitch, no pressure. If we are not the right fit, we will say so.

02

Scoping and fixed price proposal

We break the full product down into a detailed spec, then give you a fixed price and timeline. You review everything and only move forward when you are comfortable. If you want that step on its own, it is our app discovery workshop.

03

Two week development sprints

We build in two week cycles. At the end of every sprint you get a live demo of working software. You stay informed without being pulled into day to day decisions.

04

QA, launch, and handoff

We run full QA across real devices before submission. We handle the App Store and Google Play process. After launch, you own everything: code, credentials, infrastructure.

Your side of it

What we need
from you

Fixed price delivery works because both sides hold up their end. This is the whole list, and none of it takes much of your week.

01

One decision maker

Someone who can approve scope and sign off on a sprint without waiting for a committee. This is the single biggest predictor of whether a project lands on time.

02

Two hours a week

A sprint demo and the questions that come out of it. More is welcome, less starts to slow things down.

03

Access, early

Accounts and API credentials for anything we need to integrate with. Waiting on a third party login is the most common avoidable delay.

04

Honesty about the deadline

If there is an investor meeting or a launch date driving this, tell us on the first call. We will scope to the date rather than discover it in week six.

Contract and ownership

The commercial
details, upfront

The questions serious buyers ask before a call, answered before you have to ask them.

Who owns the code

You do, in full. Repositories, credentials, and infrastructure accounts are in your name from the start of the project rather than handed over at the end. We do not use proprietary frameworks that would tie the app to us.

How you pay

Milestone payments tied to shipped work, not a lump sum upfront. You pay as things get delivered and demonstrated.

What happens if scope changes

We price the addition separately and you decide whether to take it now, defer it, or trade it against something already in scope. Nothing gets added silently, and the agreed price does not move on its own.

What happens if we underestimate

That is what fixed price means. If we misjudged our own work, the cost of that sits with us, not with you. It is the whole reason the model changes the incentives, and you can read more about how fixed price delivery works.

Confidentiality

We sign your NDA before the discovery call if you want one, and we will not name you as a client or show your product without written permission.

After launch

You can continue with us on a monthly basis, move to your own team with a documented handover, or simply stop. There is no lock in period and no retainer you have to accept to get the app built.

FAQ

Common questions
from founders

Everything we hear before the first call.

What exactly counts as an MVP?
An MVP is the smallest version of your product that lets real users do the core thing you are building for. It is not a prototype, not a mockup, and not a full product. It is a working app with the one or two features that let you validate your idea with real usage data. We help you define that scope on the discovery call.
How much does MVP app development cost?
It depends on scope, which we lock before you pay anything. Because we work fixed price, the figure you approve is the figure you pay. What a first version costs depends far more on what the app does than on how many screens it has, so the fastest way to a realistic number is our breakdown of MVP cost by app type.
How long does MVP app development take?
A focused MVP is typically 8 to 12 weeks from kickoff to App Store. This assumes a tight scope, which is something we help with. Scope creep is the number one reason MVPs take longer than they should. We prevent it upfront by locking the spec before we start.
What does fixed price mean in practice?
We scope the project upfront and give you a firm number. If scope stays the same, the price stays the same. No hourly billing, no surprises. If you want to add features mid project, we price those separately in a change order you approve before we touch anything.
Flutter or React Native, which is better for an MVP?
Flutter is our default recommendation for MVPs. It gives you iOS and Android from one codebase, excellent performance, and a fast development cycle. React Native is a better fit if your team is already in the React ecosystem. We build in both and will give you an honest recommendation on the call.
Do you work with pre seed or bootstrapped founders?
Yes. Most of our startup clients are pre seed or bootstrapped. Fixed price models work well for founders managing limited runway because you know the exact cost before committing. We also scope down aggressively to fit real budgets without cutting corners on quality.
What happens after the MVP launches?
You receive the full codebase, all credentials, and documentation. The code is yours. If you want to continue building with us, we can scope the next phase. If you want to take it in house, everything is structured for a clean handoff.
Should I build web first or mobile first?
Build web first if your users will find you through search and use the product at a desk. Build mobile first if the product depends on the phone itself: camera, location, offline use, push, or something people reach for while standing up. If the honest answer is both, Flutter gives you iOS and Android from one codebase, which removes the usual reason to choose.
Do you sign an NDA before we talk?
Yes, if you want one. We will sign your NDA before the discovery call, and we do not name clients or show products publicly without written permission.
Can you take over an MVP someone else built?
Often, yes. We start with a code audit and give you an honest read on the state of the codebase within two weeks, including whether anything genuinely needs rebuilding. Usually it does not, and anyone who promises a rewrite before reading the code is selling one.
Where is your team based, and does it matter?
Our engineering team is in Europe and works with live overlap on the US East Coast afternoon, which is enough for standups, code review, and demos to happen with people talking rather than trading messages overnight. If you are in New York, we wrote up how that works for NYC businesses.
What if my idea needs a marketplace or a booking system?
Those are the two shapes we build most often, and both have their own cost profile because of user roles and payments. We have dedicated breakdowns for marketplace app development and booking app development.

Keep planning

Before you commit
a budget

The rest of what we have written on scoping, pricing, and picking a partner.


Budgeting
What an MVP costs by app type


Full builds
Mobile app development cost and calculator


Pricing model
How fixed price delivery works


Scoping
The app discovery workshop


Vertical
Marketplace app development


Ongoing capacity
Hire dedicated Flutter developers

Ready to build your MVP?

Book a free 30 minute call. We will tell you what is realistic, what it costs, and whether we are the right fit.

Book a Free Discovery Call
See what an MVP costs

No commitment. No sales pressure. Just a real conversation.


MVP costs
Book a Call