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Eight to twelve weeks from approved scope to a published first version is the normal range for a defined product. Operational systems with integrations run longer. The number everyone quotes is measured from a starting line most people have not reached yet, which is why timelines slip before development even begins.
Because that is roughly how long the building takes once everything is decided. It is an accurate number and a misleading one, because the clock starts at approved scope. Everything before that line, deciding what the product does, agreeing what is excluded and getting access to accounts, is not in anyone's estimate and is where most of the real calendar disappears.
A timeline without conditions attached is fiction. An honest one names what it depends on: how fast one person on your side can decide, when developer accounts exist, and when third party access arrives.
That is why we quote a timeline together with the scope, not before it. A date agreed against an undefined scope moves the moment the scope is written down, which helps neither side.
Development sprints take the largest share, but they are rarely what makes a project late. Design overlaps the first sprints, QA runs alongside development rather than after it, and store review is measured in days. The late weeks almost always come from decisions and access, not from writing code.
A defined first version runs eight to twelve weeks. A narrow first version of an operational system runs ten to fourteen. A full operational system with integrations and multiple roles runs fourteen to twenty two. The difference is not screen count. It is how many outside systems and user roles the product has to be correct about.
One main user group, its own backend, a clear feature set. Eight to twelve weeks from approved scope to both stores. This is the most common shape and the most predictable.
One workflow for one team, for example technicians recording work in the field. Ten to fourteen weeks, because the rules come from a real operation rather than from a design.
Multiple roles, integrations with systems you already run, offline behaviour, reporting for the office. Fourteen to twenty two weeks, and the integrations are what sets the pace.
Marketplaces and booking products sit between the first two, and payments push them toward the upper end because store rules and edge cases add a stage that a purely internal tool does not have.
None of these are engineering problems, which is why they rarely appear in an estimate. They come from the client side and from the platforms, and they are all predictable enough to plan around.
What we do about them is unglamorous. Store and service accounts are set up during technical setup rather than in release week. The scope list names exclusions, so a change is a priced decision rather than an argument. And we ask early who on your side can approve, because that one answer moves the date more than anything we control.
If you want the full picture of what a project needs from the client, we wrote it up stage by stage in this guide.
Yes, in three ways, and adding developers is not one of them. Cut the scope of version one, put one empowered decision maker on your side, and prepare accounts and access before the first sprint. Those three routinely save weeks. A larger team on a fixed scope usually costs more and delivers no earlier.
The fastest release is the one with fewer things in it. Everything cut is written down as excluded, so it returns as a decision later rather than being lost.
Not a committee, not a weekly steering call. Someone reachable who can answer a design or scope question the same day.
Apple and Google accounts configured, API keys issued, test data available. This alone removes the most common cause of a slipped launch.
Adding people to a project that is already late, skipping QA to hit a date, and submitting to the stores before the payment model is settled. Each of those buys days and costs weeks.
Apps Value is a mobile app development company based in Krakow, Poland, building iOS and Android products in Flutter and React Native for clients in the United States and Europe. The ranges on this page are the ones we quote and work to, not industry averages collected from elsewhere.
Eight to twelve weeks from approved scope to a published app, for a first version with a clear feature set and one main user group. If someone quotes four weeks, ask what is excluded, because something always is.
No. With Flutter or React Native both platforms come from one codebase and one release cycle, so the second platform adds testing and store work rather than a second build. That is the main practical reason we default to cross platform for business products.
Days rather than weeks in normal cases. What extends it is a question about your business model, particularly on marketplaces, bookings and subscriptions, where Apple checks whether payments should run through in app purchases. It is resolved by explaining the model, and it is a stage to plan for rather than a surprise.
Sometimes, but not by adding developers to a fixed scope. What genuinely compresses a timeline is cutting version one, having one person who can decide, and preparing accounts and access before the first sprint. Those cost nothing and save weeks.
The commitment is availability rather than a set number of hours. Discovery and design need real attention, and during sprints someone should be reachable to answer a question the same day. The single most useful thing you can provide is one person empowered to decide.
Changes are estimated, you decide whether they go into this release or the next one, and it is written down. That keeps the date honest. What damages a timeline is absorbing changes silently and explaining the delay afterwards.
At approved scope, which means a signed scope list with its exclusions named, not at the first conversation. Everything before that depends on how fast decisions get made on your side, which is why we do not quote a date against an idea.
The audit comes first, and it is quick. What follows depends entirely on the state of the code, whether it can still be built with current tools, and what documentation exists. We give a timeline after the audit rather than before it, because any number offered earlier would be invented.
Bring the date you are working to and what the app has to do. I will tell you what fits inside it, what does not, and where the risk sits, whether or not you end up working with us.
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