Cost guide

Mobile App Development Pricing Calculator

Pick what your app has to do and the calculator returns the range we would quote, the timeline that goes with it, and the specific choices that moved the number. The questions are about how the product works rather than what industry it sits in, because that is what the price actually follows.

Size of the product
Small, one clear purpose Standard, several connected features Large, many features and rules System, mobile plus panels and workflows
Platforms
iOS and Android One platform only
Design
Standard patterns Custom design system
Accounts and roles
No accounts Login only Several roles with permissions
Payments
None One off payments Subscriptions Marketplace payouts
Working without a connection
Not needed Read only offline Full offline with sync
Integrations with your systems
None One or two Three or more
Extras
New backend needed Web admin panel Push and notifications logic
Estimated range
$10,000 to $14,000
8 to 12 weeks from approved scope to a published app
What moved the number
  • Small product, both platforms, nothing else selected
This is an estimate, not a quote. It assumes one shared codebase for both platforms, our standard delivery process including QA and store release, and a scope agreed in writing before work starts. Anything genuinely unusual in your operation is what a scoping conversation is for.
Reading the number

What is included in the range?

Everything needed to get a working product into both stores: product scoping, UX and UI design, development on one shared codebase, QA on real devices, App Store and Google Play release, and handover documentation. It does not include your own running costs, paid third party services, or work added after the scope is signed.

Included

Scoping and product brief, design, development, QA, store release, build pipeline, handover documentation, and the acceptance protocol that closes delivery.

Not included

Store developer accounts, hosting, paid third party services, content and translations, marketing, and anything added after the scope list is signed.

Deliberately absent

A single figure. Any honest range on a first conversation is a range, and it narrows once the scope is written rather than once someone feels more confident.

Drivers

What actually changes the price?

Four things dominate, and none of them is your industry: payments, offline behaviour, integrations with systems you already run, and the number of user roles with different permissions. Screen count barely matters. Two apps that look identical can differ several times over in price because of what happens behind those screens.

Payments

Money brings store rules, edge cases and a review conversation. Marketplace payouts are the heaviest version, because money moves between two parties and every failure state has to be handled.

Offline behaviour

Reading offline is modest. Writing offline creates a second source of truth and everything that comes with reconciling it later. The first question is always which of the two you actually mean.

Integrations

Every external system is a party who can change an API without asking you. The cost is rarely the connection itself, it is the error handling and the version you have to keep supporting.

User roles are the quiet one. Two roles is a feature. Five roles with different permissions is an architecture, and it shows up in design, in the backend and in testing, three times over.

Thomas Siudut, Co-Founder and CEO at Apps Value
Send the selections you made here and a 30 minute call is usually enough to turn the range into a scoped estimate.
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How we quote

How does an estimate become a fixed price?

A calculator narrows a range. A scope list sets a price. We move from one to the other in a scoping conversation that produces a written product brief, a list of what is included and, more importantly, a list of what is excluded.

Fixed price is only honest when that list exists. On a vague scope, a fixed price means either you pay for our risk buffer or we quietly narrow what gets built, and both sides lose.

Current package shapes are on the pricing page. If you want the reasoning behind the ranges rather than a tool, we break it down in our guides to mobile app development cost and MVP cost by app type.

From range to price
  • Discovery. We map the operation, the users and the integrations, and write it down.
  • Scope list. Everything in, and separately everything out, so later changes are decisions rather than arguments.
  • Fixed price and timeline. Both quoted against that list, with the conditions they depend on named.
  • Signature. Nothing starts before scope and price are agreed by both sides.
FAQ

Questions about the numbers

Why does it not ask what industry I am in?

Because price follows structure, not sector. A booking product for a clinic and one for a garage cost the same when they have the same roles, payments and integrations. What changes the number is how many outside systems the app has to be correct about and how many kinds of user it serves.

How accurate is this calculator?

It puts you in the right band, which is what a first conversation needs. It cannot know the one rule inside your operation that changes the architecture, and that rule exists more often than not. Treat the output as a range to sanity check other quotes against, not as a price.

Why is there a minimum?

Below a certain point a project cannot include design, QA and a proper store release, and skipping any of those creates a bill later rather than a saving now. We would rather tell you the floor than quote under it and cut the parts you cannot see.

Does building for both platforms double the price?

No. Both platforms come from one shared codebase, so the second one adds testing and store work rather than a second build. Choosing a single platform saves less than people expect, which is why the calculator only takes a modest amount off.

What is not in the number?

Your running costs. Store developer accounts, hosting, and paid third party services are yours and continue after launch. We break those down in the guide to app maintenance cost.

Can I get a cheaper version of the same app?

Usually yes, by cutting version one rather than by cutting quality. Everything removed is written down as excluded so it returns later as a decision. That is a real saving. Removing QA or design is a deferred cost pretending to be one.

How long will it take?

Eight to twelve weeks from approved scope for a defined first version, longer for operational systems with integrations. The calculator shows the range that matches your selections, and the full picture is on our page about how long it takes to build an app.

Thomas Siudut, Co-Founder and CEO at Apps Value
Thomas Siudut
Co-Founder and CEO, Apps Value

Turn the range into a real number

Tell me what you selected and what the app has to do. I will tell you which parts drive the price, what could come out of version one, and what a scoped estimate would look like.

Get a scoped estimate
30 minutes, no preparation needed.